top of page

Up to 6,000 impressions during a hoodie’s lifespan
 

created and manufactured in Latvia

Branded apparel offers a high ROI, particularly due to its low cost per impression and its ability to generate repeated exposure over a long period. When used strategically, it can enhance brand visibility, improve employee engagement, and foster customer loyalty, all of which contribute to a positive return on investment.

WHO WE ARE

 

 My name is Aleksandrs Bondars. I created this brand in honor of my grandfather, who was like a father to me all his life! My grandfather was one of the strongest boxers in Latvia in the 1950s, who could knock down anyone in the ring!"

 

2019

Since

50 000

"Throughout this year, our hoodies have been warming, delighting, and allowing you to feel comfortable!"

Fokus

We manufacture various textile products, but our main focus is specifically on hoodies

Traditions

In our team, we have masters of the textile industry!

QUALITY STANDARDS

Color durability 

shrink-resistance

Non-pilling

One-year
warranty

possible to produce fabric according to a specific shade/tone

DESIGNS

OUR CLIENTS

Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Premium meerch
Screenshot 2024-09-20 at 19.16.55.png
Premium meerch
Screenshot 2024-09-20 at 19.15.19.png
Premium meerch
Screenshot 2024-09-20 at 19.11.27.png
Premium meerch
Screenshot 2024-09-20 at 19.08.42.png
Premium meerch
Premium meerch
Premium meerch
Screenshot 2024-09-20 at 19.13.14.png
Screenshot 2024-09-20 at 19.18.45.png
Screenshot 2024-09-20 at 19.20.52.png
Screenshot 2024-09-20 at 19.22.53.png

 COOPERATION

Premium meerch

FYI

  • Is it possible to have sweaters sewn according to my own design? We don't offer this option - we only manufacture models that are in our product range.

  • What is the minimum order? Our production process is continuous, so if your chosen color coincides with the products being manufactured, we can also sell you just one sweater! If it's a special color you've chosen, then the minimum quantity is 50 sweaters.

  • Can different sizes be chosen? Clients have the option to choose any size, without restrictions!

  • What type of printing do you recommend? We usually recommend SCREEN PRINTING to clients.

  • Is it possible to produce 500 sweaters? Yes, there's no limit to the quantity.

  • What is the lead time? The production time - including printing or embroidery services - typically takes from 2 to 3 weeks.

IMAGES

Testimonials

We were looking for a high quality product developed by a team that is as passionate about their product as we are about our country’s top-level domain .LV; and we most certainly found one! Our collaboration with BeGrandfather was a pure delight. We wanted to print a QR code but were unsure if it would work. BeGrandfather not only accepted the challenge, but also went above and beyond. Now we have beautiful, soft, and warm hoodies we enjoy so much!

Kristiana Muze-Feldberga, .LV registry Communication and marketing project manager

"We highly appreciate the quality of the BEGRANDFATHER hoodies. We are pleased with the company's gift to employees, which they highly valued. The quality of the fabric, sewing, and embroidery is high, and the range of colors offered is extensive. We appreciate the individual approach, adherence to deadlines, and the overall result. Thanks to Alexander, who is able to find and recommend the best solutions, adapting to the client's requirements and preferences." 

Aizdevums.lv

Aizdevums.lv

We value quality not only in our daily lives but also in our clothing. Thanks to Grandfather for excellent comfort, convenience, quality, and beauty that complement SiLJa everyday life.

Laura Barkāne - SilJa CEO assistant  / SilJa

When it comes to choosing personalized hoodies and t-shirts for our company employees, our unwavering choice is Grandfather hoodies. Fast, high-quality, stylish, with a special approach, and most importantly, made in Latvia. Thanks to Alexander and the team!

Laine Ščerbisnka - administrative manager / MOGO

If you are looking for high quality hoodies for your team, yourself or family members, look no more! 

BeGrandfather is a reliable partner that we highly recommend.

 

We have been very satisfied with the quality of the hoodies we received. The materials used are top-notch, ensuring comfort and durability. Each piece is crafted with attention to detail, reflecting the high standards that BeGrandfather maintains. Whether for casual wear or team uniforms, their hoodies stand out in both style and function. The print of the brand and slogan is top quality as it maintains the same look even after multiple washing cycles. Additionally, our cooperation with BeGrandfather has been seamless and enjoyable. Their team is responsive, professional, and always ready to accommodate our needs. The ordering process is straightforward, and deliveries have always been timely and accurate. 

 

In summary, if you want excellent quality hoodies and a hassle-free partnership, BeGrandfather is the perfect choice. We look forward to continuing our collaboration with them and are confident that you will be equally impressed with their products and service sevel.

 

Head of Marketing Department of POLIPAKS GROUP  - Jekaterina Malceva

Thank you to "BEGRANDFATHER" for precise, customer-oriented execution, a high quality product, and timely delivery!

Tetiana Motsyk - STU ERGO Hestia SA  / POLAND

For the third year in a row, we’ve returned to Begrandfather for our hoodies because they’re one of the favorite clothing items for our team. What really stands out is the quality - they are soft, feel great against the skin, and that high-rise neck design adds an extra level of comfort that everyone loves. And, of course, communication is always fast and easy, which is very important for me when deadlines are close.

Arita Cimermane

Premium meerch

Still on the Fence?
Discover Why Hoodies are a Game-Changer for Your Brand!

The Advertising Specialty Institute (ASI) conducts an influential annual study that delves into the effectiveness of promotional products across various categories, including apparel like hoodies. Here’s what they discovered:

Impressive Reach
Promotional outerwear, such as hoodies, isn't just comfortable—it's a mobile billboard. On average, each piece generates an astounding 6,100 impressions over its lifespan. That's thousands of eyes on your brand, effortlessly.

Cost-Effective Advertising
When it comes to cost-efficiency, hoodies stand out. The study revealed that the Cost-Per-Impression (CPI) for outerwear is remarkably low, typically around $0.005. This makes it one of the most economical tools in your marketing arsenal.

Long-Lasting Impact
Quality matters. High-quality promotional apparel has a significant retention rate, with most recipients holding onto their hoodie for about two years. This ensures your brand enjoys extended exposure, keeping you top-of-mind for far longer.

Front vs. Back:
Optimizing Brand Placement on Hoodies for Maximum ROI

As a hoodie manufacturer who frequently collaborates with businesses to create custom merch, one of the most common questions I face is: “Where should we place our brand identity—on the front or the back of the hoodie?”

It's a crucial decision, and from an ROI perspective, each option has distinct advantages depending on your branding goals. Here’s my analysis based on years of working with companies and delivering branded merch that makes an impact.

 

1. Front Placement: Instant Recognition and Personal Connection

Placing the logo or design on the front of the hoodie offers immediate visibility, particularly during face-to-face interactions. Think about networking events, conferences, or even just everyday social settings. People are more likely to notice the brand during conversations and interactions.

  • Quick Brand Recognition: When people are talking to each other, they naturally see the front of the hoodie. This ensures that your logo or message is the first thing people notice, especially in group photos or on social media where selfies and front-facing images are common.

  • Emotional Connection: A logo on the chest area can create a deeper personal connection between the wearer and the brand. It’s close to the heart, which can symbolize endorsement and pride in representing the company.

  • Frequent Visibility: The wearer themselves will frequently see the logo when they look down, reinforcing the brand message over time. Plus, in casual interactions like meetings or at coffee shops, it’s more likely that people will engage with the wearer and notice the brand right away.

 

When to choose front placement:

  • For networking events, conferences, or environments where face-to-face interactions are key.

  • When you want your brand to appear in social media posts or group photos.

  • To create a personal connection between the wearer and the brand, ideal for company team wear.

 

2. Back Placement: Extended Exposure in Crowded Spaces

On the other hand, placing the brand identity on the back of the hoodie can lead to longer visibility in public spaces, especially when the wearer is walking in front of others. Picture walking through a crowded event, standing in line, or navigating public transportation. People behind you have a longer time to take in the brand message.

  • Extended Visibility: In busy environments—whether at a festival, outdoor event, or even a crowded street—having your brand on the back ensures that people can see it for an extended period as they walk or stand behind the wearer.

  • Ideal for Active Wear: For sports teams, outdoor activities, or events where participants are constantly moving, back placement makes more sense. It offers a clear canvas for showcasing a larger design and ensures visibility from a distance.

  • Larger Design Space: The back of the hoodie provides more space for bigger, bolder designs. If your brand identity or message requires more room, the back is a great option.

 

When to choose back placement:

  • For outdoor events, festivals, and sports, where people are likely to be moving or viewed from behind.

  • If you want a larger, more prominent display of your brand, utilizing the broader surface area of the back.

  • For public spaces or crowded environments where extended exposure to the brand is beneficial.

 

Finding the Right Balance for Maximum ROI

 

Ultimately, the best placement depends on the purpose of the merch and the audience. Based on my experience, here’s what I suggest:

  • Front placement works best if your goal is to create instant recognition in social interactions and photography, especially at events where people will engage face-to-face.

  • Back placement excels when the merch will be worn at crowded events or in public settings, where the brand will be exposed to more people for a longer duration.

 

For many of my clients, a combination of both placements—such as a small logo on the front and a larger design on the back—often yields the best results. This approach maximizes visibility from all angles, ensuring the brand is always in sight, whether in conversation or walking through a crowd.

If you’re looking to get the most out of your merch investment, consider not just the design but how your brand will be seen in action. Whether it’s front or back, thoughtful placement of your logo or message can have a big impact on brand recognition and, ultimately, your ROI.

bottom of page